TomTom,
announced that it is introducing the VIA series of their PND (Portable Navigation
Device) range in India. This announcement follows the setup of its sales office
in India earlier this year.
The VIA series will be available from October at leading retailers and independent car accessories stores as well as on-line. Key features would include landmark navigation, hands-free calling advanced lane guidance and voice control.
"There is no doubt that the navigation
market in India is growing briskly and looking for high quality, easy to use
navigation solutions. With the extensive experience that TomTom is bringing to
the region coupled with its global quality standards and processes we can
change the current regional landscape" states Jocelyn
Vigreux, Managing Director, TomTom India.
TomTom
is the world’s leading
provider of in-car location and navigation products and services focused on
providing all drivers with the world’s best navigation experience. Based in
Amsterdam, they have been around for twenty years now and listed in 2005 on the
Amsterdam Stock Exchange. They have over 3,500 employees and sell its products
in over 40 countries.
Their research and development units are based in
Holland, USA and in Pune, India. TomTom’s strategy in India has been based on
the long run which is why they took time to develop an India centric system as
a whole. Their products include portable navigation devices, in-dash
infotainment systems, fleet management solutions, maps and real-time services,
including the award winning HD Traffic.
Their systems use very accurate algorithms and up to date maps along to take
you quickly and safely to your destination.
The new systems will have a unique feature
developed for India called ‘Landmark
Navigation’, this feature will help people find locations on unnamed
streets by being able to input a landmark near the destination. Other standard
features in these systems will allow drivers to change maps and share it with
their friends. The systems will also provide real time traffic information to
drivers.
TomTom have launched their ‘Via Series’ in India, which consists of three units, the Via 100, Via 120 and the Via 125. The satellite navigation units will be priced at Rs. 15,000, Rs. 17,000 and Rs. 19,000 respectively.
TomTom satellite navigation systems will be available at Reliance Digital, Reliance Autozone and in about 70 more car accessories shops across India.