Wednesday, October 12, 2011

Mahindra launches limited edition ‘Verito Executive’

Mahindra & Mahindra Ltd., has announced the launch of a limited edition of its sedan, the Verito called as ‘Verito Executive’. The prime target customer reach of this vehicle are the working class professionals in private and public sectors & businessmen. And this is very good move from the automobile giant by bringing this sedan in a festive season as it would definitely catch the eyes of the Indian prospects looking to grab one in this auspicious time.
This limited edition variant would be available in two colors i.e. Pearl White & Walnut Brown. From features perspective, this car includes some premium features such as genuine leather interiors which give very rich comforting feeling of luxury, this plush feel is also extended to the leather-wrapped steering wheel and matching door inserts. The entertainment system with integrated Bluetooth and USB are some of the classy additions to the limited range. Blue vision headlamps have also been added in the ‘Verito Executive’. And the exterior of this car is equipped with alloy wheels and body decals, while the Executive Edition Crest and badging add to the good looks of the car’s exterior.

Vivek Nayer, Senior Vice President – Marketing, Automotive Sector, Mahindra & Mahindra Ltd., mentioned - “The launch of the Verito Executive Edition will add a more premium status quotient to the sedan. Together with the propositions of space and mileage which Verito is already known for, this new edition will provide premium interior and exterior features to our customers. All this out for itself on Indian roads”.


The price tag is also handsomely kept and you could grab this limited edition car at a price of Rs 6.94 lakhs, (Diesel BS3 1.5 D6 Executive) and Rs 7.09 lakhs (Diesel BS3 1.5 D6 Executive) while the petrol version which comes in 1.6 litre MPFI engine could be availed at Rs 5.95 lakhs (Petrol BS3 1.6 D6 Executive) and top model is priced at 5.99 lakhs (Petrol BS4 1.6 D6 Executive).

In addition to these exclusive features, the Verito Executive Edition retains all the features of the Verito D6 including Driver Airbag, ABS with EBD, Variometric Air Conditioning, Body Side Cladding, Ski Racks, Rear Spoiler and Chrome Appliqué.


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